ABOUT BEBE
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OUR BRAND & STORES bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, 2b bebe and bebe outlet brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Over 35 years later, bebe has established itself as one of the top women's retailers having developed the contemporary market for the masses, before a true non-junior ever existed. bebe has forever changed the landscape of the women's retail fashion world. |
THE BEBE BRAND |
Through
an edgy, high-impact, visual advertising campaign using print, outdoor,
in-store and direct mail communication, we attract customers who are
intrigued by the playfully sensual and evocative imagery of the bebe
lifestyle. We also offer a line of merchandise branded with the
distinctive bebe logo to increase brand awareness.
Within our stores and through bebe.com, we seek
to create an upscale, visually-stimulating boutique environment that
further enhances the bebe
brand – building customer loyalty and the online shopping experience. Furthermore, we train our stylists to be responsive and knowledgeable, reflecting the bebe image in every interaction. |
THE BEBE WOMAN |
The
bebe woman is not defined by how she looks – she is defined by her
attitude: assertive, sexy and stylish. She's confident and cutting edge,
demanding the same cachet from her clothing. For her, bebe's signature
look of hip, sophisticated, body-conscious fashion is the ultimate
expression of her own style.
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BEBE STORES |
We
market our products under the bebe, BEBE SPORT, 2b bebe and bebe outlet
brand names throughout our 251 retail stores and our online store
(bebe.com)
and our 21 international–licensee operated stores.
Currently, we operate 207 bebe stores in the United States, Puerto Rico, the U.S. Virgin Islands, Canada and Japan.
To find a bebe store near you, please visit our Store Locator.
Launched in 1998, bebe.com is a continuation of the bebe store experience and provides a complete assortment of bebe merchandise.
The first bebe outlet opened in May 1997. Since
then, 2b bebe and bebe outlet stores have opened across the country.
As sister brands to bebe,
2b bebe and bebe outlet strive to bring signature sexy fashion at great values.
There are currently 44 2b bebe and bebe outlet
stores throughout the U.S. and Canada. 2b bebe is outlet shopping
evolved and represents our
direction for the future. |
Tuesday 3 July 2012
bebe.com
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