Edwin Watts Golf

Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 70+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America's Golf Club.

From Modest Beginnings...To The World’s Largest Individual Golf Retailer

The desire to succeed in the world of golf started early for Edwin Watts. When he was young, he caddied at a golf course close to his parents’ home in Niceville, Florida.  As his love for the game grew, he would “do anything and everything” to work around the golf course.  Edwin dabbled in all facets of the sport, finding himself caddying, cleaning clubs and selling merchandise.  This passion drove him to a life-long dedication to the sport and led him from the course to the store.

By age 22, Edwin was head professional at a new course that opened in Fort Walton Beach in 1963.  At that time, the standard was for the head pro to run the pro shop at the course, leading to his first introduction into the retail world. Since most pro shops at that time sold mostly soft goods, (gloves, shirts, etc.), Edwin wanted to set himself apart by selling hard goods, mainly clubs.  Since quality clubs were difficult to find then, he focused on making these hard goods more accessible.

Edwin hired his brother Wayne, a contractor, to redesign their small pro shop to facilitate this focus - and with just $380 worth of equipment, Edwin Watts Golf opened its doors.  The new formula for merchandising worked and within a year, Edwin hired others who shared his passion.  Those who started with Edwin that year are still loyal employees of the company.

Today, Edwin Watts Golf offers the largest inventory of pro-line golf equipment, apparel and accessories.  The shops feature indoor hitting areas, putting greens and fitting rooms, with most featuring the latest in computer swing analysis systems.  All of the new superstores intersperse displays of antique clubs and memorabilia among the latest advances in golf technology.

For 43 years, Edwin Watts Golf has grown to become the store for golfers of all skill levels with the finest selection of pro-line golf equipment and prices to meet any budget.  The company has evolved to be the complete golf shop offering golfers the latest premium products, as well as bargain-priced equipment, apparel and accessories.  Traditional once-a-year Tent Sales at each store offer golfers unbelievable savings.

Because of the success of the shops and the employees’ extensive knowledge of the golf industry, Edwin Watts Golf has become the most trusted retailer in the industry. The company’s advice and opinion are sought not only by customers, professional golfers and those in the industry, but also by equipment manufacturers themselves.  According to Edwin, the reason is simple: “We have the finest staff a company could ever want.  From the mail-order division to our retail stores, our people know the industry and are dedicated to the customer.  They’re simply the best in the business,” he says.
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